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Joe Duffus has been a visionary in the interior design industry, marketing model homes and commercial spaces, for close to thirty years. He has been involved in over 15,000 successful design projects resulting in billions of dollars in new home sales. His progressive approach to “selling homes faster” comes from his innate entrepreneurial spirit. Unlike most design firm CEO’s, Joe places as much emphasis on marketing a space as he does on the design of a space. Throughout the years, he has developed “a science” that enables homebuilders to increase absorption rates and maximize options sales and, for multifamily developers increase occupancy rates while maximizing their square footage lease rates. Joe has created strategic partnerships with top industry players to offer the most comprehensive and effective design and merchandising tool in the industry. He has also owned and operated several successful synergistic business that created additional profit centers for builders and developers, throughout the Mid-Atlantic and Florida.
Since 2007, Joe brought one his passions to life, by developing, editing and producing one of the most comprehensive trend publications in the industry. His editions include an in depth look into generational divides, 55 plus, millennials, Multifamily and student housing. Joe has also been in demand as a new homes trends educator, judge and speaker for multiple local and national homebuilder associations, builder shows, including the ABC, SEBC and International Builders Show.