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- Target the Market. Create memory and lifestyle points based on demographics.
- Create perceive value. High quality of merchandising implies high quality in construction.
- Sell the space, not the furniture. Create an interior that shows as spacious as possible.
- Display the function of the space. Demonstrate traffic patterns and functions within the space.
- Accentuate architectural elements. Identify and highlight important architectural features.
- Create additional architectural interest as necessary. Add color, moldings, mirrors or built-ins to improve a space by adding visual interest.
- Emphasize the natural light with the space. Don’t cover windows. Enhance them but always allow as much natural light as possible to come through
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